In the case of national retailers, a consistent image ('branding') is important to the success of the company, while local specialty retailers need an image that strikes at the heart and psyche of their target clientele.

This portfolio represents both national retailers like NTB, for whom facility design creates a corporate identity that is consistent across the nation even though the buildings themselves may vary widely, and specialty retailers like Bob Smith/Wilderness House who must offer a retail environment that reflects the unique psyche of their customers.